The Women’s World Cup 2023, co-hosted by Australia and New Zealand, has seen remarkable success in terms of attendance and ticket sales, thanks to the Matildas’ impressive performance and the tournament’s expanded 32-team format.
FIFA reported that a record 1.77 million tickets have been sold for the tournament, resulting in a total attendance of 1,734,028 for the first 60 matches, with four more to come. The highest match attendance in this edition reached 75,784 during three games at Sydney’s Stadium Australia, despite operating under restricted capacity due to the ongoing pandemic.
The average crowd per game across the ten venues was 28,900, surpassing the average attendance of the 2019 tournament in France by over 7,000 and exceeding the historical average of the eight prior Women’s World Cups. The expansion of the competition from 24 to 32 teams for this edition has likely contributed to the heightened interest.
The Australian national women’s soccer team, the Matildas, has captured the nation’s attention with their strong performance. Australia reached the semifinals for the first time, and their match against France saw them secure a spot in the final four with a 7-6 penalty shootout win. The country’s excitement for the Matildas’ success has been palpable, with many other sports teams, like the men’s basketball team, adjusting schedules to accommodate watching the matches. The Women’s World Cup has truly made a significant impact, drawing attention and support from across the nation.
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